About Jeff Jackson
What Makes me unique?
After nearly two decades building a career in real estate, I chose to return to my first passion: health and nutrition. I’ve spent years experimenting, studying, and coaching – determined to cut through the noise and deliver what actually works. With a background in kinesiology, advanced coaching certifications, and an obsession with evidence-based practice, I help men bridge the gap between hard training and smart nutrition.
I believe in clarity over complexity, execution over excuses, and sustainable strategies that drive real, visible results. My mission isn’t just to educate—it’s to motivate, hold you accountable, and help you achieve the level of health and strength you know you’re capable of.
My story
Health and nutrition shaped the person I’ve become. As a child, I struggled with being overweight, and those years between the ages of 5 and 15 left a lasting impression on me. I know firsthand the frustration, the self-doubt, and the impact it can have on confidence. But I also know what it feels like to turn that around—through learning, persistence, and building sustainable habits.
That early experience is a major reason why I’m so passionate about this work today. It gave me empathy, perspective, and a drive to help others avoid the same struggles or finally break free from them.
Later in life, I spent nearly 20 years building a career in real estate. But throughout that time, my real energy came alive when conversations turned to health, fitness, and nutrition. I found myself constantly reading, experimenting, and coaching informally – until I realized this wasn’t just a side interest. It was the work I was meant to do.
What sets me apart today is not just my professional training, but the combination of lived experience and relentless study. I’ve tested what works and what doesn’t, spent countless hours learning from leading experts, and refined an approach that’s both evidence-based and practical for real life.
I believe in clarity over complexity, execution over excuses, and sustainable strategies that drive real, visible results. My mission isn’t just to educate—it’s to motivate, hold you accountable, and help you achieve the level of health and strength you know you’re capable of.
Our company's values
What makes your company unique?
I am someone who, like many has struggled with weight issues in the past – especially in childhood. I have tried many diets over decades and have a lot of personal experience. Over the past years, many friends have started to see me as a resource for them as they seek to achieve their own body composition and fitness goals.
Our Vision
To transform the way professional men approach health by simplifying the incredibly complex and noisy world of nutrition. I aim to cut through misinformation and return to proven, back-to-basics strategies—delivered in a way that is tailored to each client’s unique preferences, goals, and lifestyle.
Our Mission
At Jeff Jackson Coaching, my mission is to guide ambitious men toward lasting fat loss, muscle growth, and peak performance through evidence-based nutrition made simple. By eliminating industry confusion and breaking nutrition down to its essentials, I create personalized strategies that fit seamlessly into my clients’ lives—empowering them to execute with confidence and achieve results that last.
My values
Clarity Over Complexity
Nutrition doesn’t have to be complicated. We cut through industry noise and deliver clear, actionable guidance.
Clients never feel overwhelmed or confused.
Evidence-Based, Not Trend-Based
Decisions are rooted in science, not marketing hype or fleeting fitness trends.
Every recommendation has a rationale and proven efficacy.
Personalization & Realism
Every strategy is tailored to the individual’s goals, preferences, and lifestyle.
No cookie-cutter programs—clients execute plans that fit their life.
Execution & Accountability
Knowledge alone isn’t enough; results come from consistent, focused action.
We provide the structure, motivation, and follow-through to make it happen.
Integrity & Transparency
Clients always know the “why” behind the strategy.
No gimmicks, hidden agendas, or empty promises.
Respect for Time & Intelligence
Professional men value efficiency. We deliver high-impact guidance without wasting time or energy.
Continuous Improvement
Both for clients and for the coaching business.
We evolve strategies as science advances and as clients grow.