Certified Holistic Nutrition Coach
Coaching professional men 35-60 to cut fat, build muscle, and elevate performance.
What Makes Jeff Jackson Coaching unique
My career began in fitness. I ran a personal training studio. I helped clients boost their health and performance. For eighteen years, I’ve thrived in real estate. Yet, my passion for health and fitness has always remained strong.
Now, I’m bringing that same discipline and professionalism back to coaching. My focus is on evidence-based nutrition and practical strategies that drive real results.
Like many, I’ve had my own struggles with weight – especially growing up. I’ve tried almost every diet. I know what works and what doesn’t. Now, I’ve developed a clear and sustainable way to change. Friends, clients, and colleagues often ask me for tips on better nutrition and fitness. This new venture simply makes that role official.
Our Vision
To transform the way professional men approach health by simplifying the incredibly complex and noisy world of nutrition. I aim to cut through misinformation and return to proven, back-to-basics strategies—delivered in a way that is tailored to each client’s unique preferences, goals, and lifestyle.
Our Mission
My mission is to guide ambitious men toward lasting fat loss, muscle growth, and peak performance through evidence-based nutrition made simple. By eliminating industry confusion and breaking nutrition down to its essentials, I create personalized strategies that fit seamlessly into my clients’ lives—empowering them to execute with confidence and achieve results that last.
Our company's values
Clarity Over Complexity
Nutrition doesn’t have to be complicated. We cut through industry noise and deliver clear, actionable guidance.
Clients never feel overwhelmed or confused.
Evidence-Based, Not Trend-Based
Decisions are rooted in science, not marketing hype or fleeting fitness trends.
Every recommendation has a rationale and proven efficacy.
Personalization & Realism
Every strategy is tailored to the individual’s goals, preferences, and lifestyle.
No cookie-cutter programs—clients execute plans that fit their life.
Execution & Accountability
Knowledge alone isn’t enough; results come from consistent, focused action.
We provide the structure, motivation, and follow-through to make it happen.
Integrity & Transparency
Clients always know the “why” behind the strategy.
No gimmicks, hidden agendas, or empty promises.
Respect for Time & Intelligence
Professional men value efficiency. We deliver high-impact guidance without wasting time or energy.
Continuous Improvement
Both for clients and for the coaching business.
We evolve strategies as science advances and as clients grow.
Our company's values
Get My Free Nutrition Resource
What are the most common questions that you get from potential customers?
What exactly do you do as a nutrition coach?
I help busy men cut through the noise of the fitness industry. Instead of chasing trends or guessing what works, you’ll have a clear, science-based nutrition strategy tailored to your body, lifestyle, and goals. Beyond the plan, I provide accountability and support — making sure you actually follow through.
How is this different from hiring a personal trainer?
Most trainers focus on workouts. I focus on the area where 90% of your results actually come from — nutrition. Training matters, but without a smart nutrition plan, results stall. My coaching ensures your diet and lifestyle drive fat loss, muscle growth, and long-term sustainability.
Is this just a meal plan?
No. Meal plans simply don’t work. A static meal plan doesn’t solve the real issue: knowing how to eat in real life situations. My coaching teaches you the principles, helps you execute consistently, and adapts to your schedule. You’ll never feel trapped by a rigid plan.
How much time will this take each week?
My clients are busy professionals. That means everything I design is built to respect your time. Expect 30-40 minutes a day to track, prepare, and execute. The payoff is major: more energy, sharper focus, and a body that matches the effort you put into your career.
Do I have to give up alcohol, dining out, or my favourite foods?
No. In fact, cutting everything you enjoy is why most diets fail. My job is to show you how to include the things you love without derailing progress. You’ll learn balance and control — not restriction.
What results can I expect and how fast?
Results depend on your starting point and execution, but most men see noticeable changes in energy, weight, and body composition within the first 4–6 weeks. My coaching is not about “quick fixes” — it’s about results you can maintain for life.
How do you deliver coaching?
Apart from Executive clients, everything is online for your convenience. You’ll have a private coaching portal where I deliver your plan, track progress, and communicate with you directly. Weekly check-ins keep you accountable, and I’m available for ongoing support between them.
Do I need to track calories or macros?
Yes — at least to begin with. If you don’t know how you’re fueling your body, you can’t expect consistent results. Energy balance is critical for fat loss and muscle gain. Tracking builds awareness, discipline, and accuracy. Over time, as you gain confidence and consistency, we can shift toward a more flexible approach that doesn’t require logging every bite.
